Adi Goodrich’s Sing-Thing
Photography by Chantal Anderson
Produced by Managing Editor Anna Caradeuc
Spatial Designer Adi Goodrich Debuts Sing-Thing, a Light-Hearted Line of Sculptural Furniture Sing-Thing’s debut collection, ‘The Frunchroom,’ is a heartfelt homage to the silhouettes, materials, and character of Goodrich’s most treasured influences.
Known for her lively and surrealist interiors, spatial designer Adi Goodrich (of DREAMS, Wine & Eggs, and Sing-Sing Studio) is returning to her roots of whimsical woodworking with the debut of Sing-Thing, a small-batch line of sculptural furniture that would dance if it could.
Beaming with confidence and joy, Sing-Thing’s debut collection, ‘The Frunchroom’ is a heartfelt homage to the silhouettes, materials, and character of Goodrich’s most treasured influences from the French
L’Esprit Nouveau movement to Lina, the beloved northern Italian woman that taught Goodrich how to live. A tip of the hat to Chicago, the collection’s namesake is a playful reference to the south-side word, ‘frunchroom,’ loosely defined as the front room in someone’s home that houses all of the family’s best moments, most prized possessions, and happiest times.
Dressed in cherry wood and laminate, the collection includes two tables (Lina and Dorothy Daisy), The Duality Dining Chair, the Sketti Side Table, an Egg Pendant and Egg Lamp, the Not a Knot Vase designed in collaboration with ceramicist Becki Chernoff (bX Ceramics), the Juju mirror, and a reading chair that is not a rocking chair. “Picture a wet Sophie Taeuber-Arp painting that’s fallen on top of a Charlotte Perriand table — that’s the soul of Sing-Thing,” says Goodrich.
Inspired by and made for creative types, Sing-Thing is an offbeat celebration of artful, anti-capitalist objects — the production process is honest and local and the results are full of certitude and glee. Each piece in the collection is born from 4’ x 8’ sheet material that’s handled, cut, and cared for by Goodrich along with a small team of collaborators at her Los Angeles studio. “I wanted to create a furniture line that was rooted in clever efficiency, using pre-cut 4′ x 8′ sheets and then assembling all the pieces in my studio — a small yet mighty 8’x10’ space that’s hardly bigger than a full sheet of plywood. I call it my female Enzo Mari approach in reference to Autoprogettazione, his book about user-made furniture using ubiquitous materials like pre-milled pine boards and plywood,” says Goodrich. Sweet and fleeting, styles and colorways within each collection will be produced in intimate quantities and the process at large will be slow and steady, leaning emphatically into Goodrich’s anchoring belief that “hands should make all of the things in our homes.”
The daughter of an architectural restorer and antiques dealer, Goodrich is no stranger to the hands-on practice of furniture design having clocked countless hours at the lumber yard throughout her childhood and to this day through her own creative career. Often crafting many of the custom pieces found throughout her interior design projects, Goodrich has a decade of experience under her belt, designing inspired spaces and the objects within them from a surrealist boutique called DREAMS and a cinematic shop of provisions dubbed Wine & Eggs to the Life on Marz Community Club in Chicago plus the upcoming headquarters for the Flamingo Estate, a natural wine shop in the desert, and the first brick and mortar for the beloved online retailer, Lisa Says Gah.
As one half of Sing Sing Studio – the award-winning creative studio she runs with her partner, Sean Pecknold – Goodrich is best known for her larger-than-life-scale design and art activations like a Perpetual Sunset at Instagram’s HQ, the music video for the Dirty Projectors song, “Break Thru,” and photography and set design for Dropbox’s ‘Co-Creation’ campaign. Most recently, she and Pecknold designed the set for the 2022 Fleet Foxes tour. On the heels of this work, Sing-Thing came to life as an outlet for Goodrich to create objects for all people, not just clients, to live with.
“As a set designer, you often only make things that stay on the screen or a billboard. So, for me, I wanted to create something for the public to have in their homes. It’s like fashion’s ‘Ready to Wear’ – perhaps Sing-Thing is ‘Ready to Live,’” says Goodrich.
Adi lives in Los Angeles where she runs Sing-Sing Studio with her partner Sean Pecknold.