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Written by Managing Editor Anna Giulia Caradeuc
Photography by Alex Lesage

The Collectif des Créateurs Canadiens (CCC) unveiled FICTIONS, an immersive virtual experience from 22 – 4 May 2021, showcasing new and exclusive works by a group of eight Canadian designers. Both established and up-and-coming: Atelier Zébulon Perron, Claste Collection, David Umemoto, Lambert & Fils, Loïc Bard, Pascale Girardin, SSSVLL and Yannick Pouliot. The exhibition is the CCC’s inaugural initiative and a collaboration with acclaimed contemporary curator, design specialist, and architect Nicolas Bellavance-Lecompte, himself a Montreal native.

An atypical love letter to the northern city, FICTIONS is a freeform exploration of shape, materiality and function. Set in a nondescript post-apocalyptic environment in the heart of Montreal, the thirteen pieces await with poise for the viewer’s gaze. Familiar in their appearance, these fictions of mutated furniture blur the lines of design and art, and question who the user might be, what purpose they are meant to inhabit.

For the duration of two weeks, viewers are invited to visit the website where they will be prompted to immerse themselves into the exhibition by choosing one of four different camera angles: floor view, bird’s eye, detail, overall view. This voyeuristic setting, reminiscent of 70s sci-fi and surveillance cameras, will marry imagery and video footage by Pierre-Alexandre Guay and Director of Photography Alex Lesage (Anniversary Magazine) to an original soundscape by composer Philippe Brault. Viewers are strongly encouraged to periodically return to the exhibition as the lighting changes throughout the day – a discrete signifier of the passing of time – and how it livens up the inanimate objects.

As a companion to FICTIONS, writer Daniel Canty imagined “A Line of Light,” a short essay and user manual to what he calls Montreality: that common denominator or “palpable energy” that radiates through the city’s enrapturing “general stylistic disorder,” furthered here by the CCC’s installation.

The CCC strives to promote the emergence and development of Canadian creatives, at both the national and international level, by supporting their endeavours and creating opportunities for growth.

Founded in 2018, the Canadian Creatives Collective – the CCC – was born out of a desire from a group of creators to see Canadian design soar to new heights and discover new markets. The organization aims to stimulate connections and foster meaningful collaborations between design professionals. To achieve this, it offers logistical support to creators while they establish representation and expand marketing opportunities abroad. The CCC also creates opportunities that foster the emergence of new talent by connecting with prominent professionals from around the world. It especially encourages bold and innovative projects which will highlight Canadian savoir faire.

Visit Canadian Creatives Collective